AMAYA GRANTED RENEWAL OF APPROVAL TO OPERATE POKERSTARS AND FULL TILT IN NEW JERSEY
MONTREAL, Canada – March 31, 2016 – Amaya Inc. (Nasdaq: AYA; TSX: AYA) announced today that the New Jersey Division of Gaming Enforcement (DGE) has renewed its approval to operate the PokerStars and Full Tilt brands in the New Jersey regulated real money online gaming market.
Amaya initially received its approval to operate PokerStars and Full Tilt in New Jersey on September 30, 2015, and PokerStars NJ, the locally operated site of the world’s most popular online poker brand, went live in the State on March 21, 2016.
Amaya currently estimates that since its launch, PokerStars NJ has contributed to the growth of the New Jersey real money online poker market and has quickly become the market leader in online poker, with players responding positively to the quality of the software, selection of games, and the integrity and security of the platform. The site has also seen promising engagement with its casino offering.
“While it’s very early, we’re extremely pleased with the initial launch of PokerStars in New Jersey and the positive working relationship ta href="https://www.starsdraft.com/" target="_blank">www.StarsDraft.com) will combine Victiv’s innovative platform and experienced DFS team with Amaya’s expansive consumer base and operational excellence as the world’s preeminent online gaming brand,” said Matthew Primeaux, CEO of Victiv. “We intend to capitalize on what we believe is strong crossover between online poker players and daily fantasy sports. PokerStars is the most-trusted brand in online gaming and brings unmatched security, customer support and technical infrastructure that we believe all players can rely on.”
StarsDraft.com will feature the innovative Victiv software that Amaya believes has made the site increasingly popular since its launch last September, particularly among players who are new to the game. In particular, the Bankroll Builder feature allows new players the chance to learn the game in a risk-free environment. Joining free-to-enter contests new players have a chance to display their sports knowledge and win cash without having to deposit.
For further information, please contact: press@amaya.com.
About Amaya
Amaya is a leading provider of technology-based solutions, products and services in the global gaming and interactive entertainment industries. Amaya owns gaming and related consumer businesses and brands including PokerStars, Full Tilt, the European Poker Tour, PokerStars Caribbean Adventure, Latin American Poker Tour and the Asia Pacific Poker Tour. These brands collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded poker rooms in popular casinos in major cities around the world, and poker programming created for television and online audiences. Amaya, through certain of these brands, also offers non-poker gaming products, including casino, sportsbook and daily fantasy sports.
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